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British Columbia Institute of Technology Item Business education Video
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Marketing strategy; Starting a Business: IV: How will you penetrate your market?

Part of a telecourse series, this film covers the six major areas of a well developed market plan: the specific characteristics of the product or service, sales methods, promotion methods, pricing, distribution and the location of the venture. Randy Vandermark, Department Head, BCIT Marketing Management, introduces the film: How will you penetrate your market? Bob Grasely hosts the middle section which includes still cartoons which are used to review and tie the lesson together and interviews with business people talking about their real-life experiences including: Richard Maybee, R. C. Maybee Ltd., Judy Sarick, the Children's Bookstore, Matti Korhonen, Freelance Illustrator, Maryanne Heller, Vintage Furs Ltd., Kemeel Azan, Azan's Beauty World, . The video concludes with a panel discussion with Bruce Schmidt, Vice-President Marketing, Keg Restaurants Ltd. and Morie Shacker Marketing Management BCIT Faculty. This telecourse if made possible by: The British Columbia Ministries and Education and Small Business Development.

British Columbia Institute of Technology

The need for planning; Starting a business

Part of a telecourse series, this film provides background to help the entrepreneur understand how a business plan is used to determine the viability of a proposition, to organize planning, and to obtain financing. Randy Vandermark, Department head, BCIT Marketing Management, introduces the film: Do you need a business plan? The middle section, Starting a Business: Do you need a business plan?, is hosted by Bob Grasley. Using still cartoons and interviews with business people the topic is explored. Interviewees include: Jeremy Brown, The Brownstone Press, Edward Starr, The Starr Group, Don Campbell, Vice-President Chateau-Gai Wines, Kishore Doshi, Video Captions, Deepak Sahasrabudhe, film sound studio, Michael Volker, Volker-Craig, and Derek Buntain, Private Risk Investor. Video concludes concludes with a panel discussion with Morie Shacker, Marketing Management BCIT Faculty and Brian Hann of The Royal Bank. This telecourse if made possible by: The British Columbia Ministries and Education and Small Business Development.

British Columbia Institute of Technology

Dealing with crises; Starting a business

Part of a telecourse series, this video explores why businesses commonly fail so that the entrepreneur can develop strategies to avoid that end. Randy Vandermark, Department Head, BCIT Marketing Management, introduces the film: How can you survive business crises? Special guest is Veron Forester, partner in Canadian Tire Operations in the Vancouver area. Feature report: Starting a Business with Bob Grasley: How can you survive business crises? Features still drawings and step-by-step process with a voiceover and advice/information from business experts. These experts include: Bernard R. Wilson, Vice-President, Director, Price Waterhouse; Ron Besse, Gage Publishing; Dick Maybee; David Robbins; Russell Morley; and Jeremy Brown. Video concludes with a discussion between Vandermark and Forester. This telecourse if made possible by: The British Columbia Ministries and Education and Small Business Development.

British Columbia Institute of Technology

Heading for the Top

Promotional video for BCIT's School of Management; two year diploma programs. Features shots of downtown Vancouver, BCIT Bookstore, and students in computer rooms, classrooms, lecture halls and hallways. Interviews with professionals including: Ray Stone, Corporate Comptroller, Bentall Group (BCIT graduate 1970), Jacquie Koropatnick, Account Executive, Ronalds Reynolds (BCIT graduate 1981), George Madden, Director Communications, Expo 1986 (BCIT graduate 1974), Terry Heenan, President BC Tel. (re: hiring BCIT graduates) and Wynne Powell, General Manager, LD Computers (re: hiring BCIT graduates).

British Columbia Institute of Technology