Part of a telecourse series, this film looks at the roles of various people involved in starting a new business and helps the individual assess what role is best for him/her. Randy Vandermark, Department Head, BCIT Marketing Management introduces the film: What will your new venture demand? Bob Grasley's section is titled: starting a business. Includes expert discussion from various industry experts including: Harold Humphrey, Pat Hewett, Tykron Industries, entrepreneur, Ruth Markel, Asta Fashions, entrepreneur, Hub Mockler, Agassiz Resources, entrepreneur, Don Campbell, Vice-President Chateau-Gai Wines, manager, Larry Fraser, administrator, Edward Starr, Starr Group, small business entrepreneur, Audrey Grant, Toronto Bridge Club, small business entrepreneur, Michael Volker, Volker-Craig, threshold business entrepreneur, and Edward H. Lavin, CTG. Lists sources and further sources for study and research. Video concludes with a discussion between Lloyd Rapchuk, Marketing Management BCIT and Bill Miller, BC Small Business Ministry about starting businesses, the role of the entrepreneur, and the previous segment. "Starting a Business" is produced in the BCIT Broadcast Centre. This telecourse if made possible by: The British Columbia Ministries and Education and Small Business Development.

Part of a telecourse series, this film covers the six major areas of a well developed market plan: the specific characteristics of the product or service, sales methods, promotion methods, pricing, distribution and the location of the venture. Randy Vandermark, Department Head, BCIT Marketing Management, introduces the film: How will you penetrate your market? Bob Grasely hosts the middle section which includes still cartoons which are used to review and tie the lesson together and interviews with business people talking about their real-life experiences including: Richard Maybee, R. C. Maybee Ltd., Judy Sarick, the Children's Bookstore, Matti Korhonen, Freelance Illustrator, Maryanne Heller, Vintage Furs Ltd., Kemeel Azan, Azan's Beauty World, . The video concludes with a panel discussion with Bruce Schmidt, Vice-President Marketing, Keg Restaurants Ltd. and Morie Shacker Marketing Management BCIT Faculty. This telecourse if made possible by: The British Columbia Ministries and Education and Small Business Development.