Part of a telecourse series, this film covers the six major areas of a well developed market plan: the specific characteristics of the product or service, sales methods, promotion methods, pricing, distribution and the location of the venture. Randy Vandermark, Department Head, BCIT Marketing Management, introduces the film: How will you penetrate your market? Bob Grasely hosts the middle section which includes still cartoons which are used to review and tie the lesson together and interviews with business people talking about their real-life experiences including: Richard Maybee, R. C. Maybee Ltd., Judy Sarick, the Children's Bookstore, Matti Korhonen, Freelance Illustrator, Maryanne Heller, Vintage Furs Ltd., Kemeel Azan, Azan's Beauty World, . The video concludes with a panel discussion with Bruce Schmidt, Vice-President Marketing, Keg Restaurants Ltd. and Morie Shacker Marketing Management BCIT Faculty. This telecourse if made possible by: The British Columbia Ministries and Education and Small Business Development.