Part of a telecourse series, this film provides background to help the entrepreneur understand how a business plan is used to determine the viability of a proposition, to organize planning, and to obtain financing. Randy Vandermark, Department head, BCIT Marketing Management, introduces the film: Do you need a business plan? The middle section, Starting a Business: Do you need a business plan?, is hosted by Bob Grasley. Using still cartoons and interviews with business people the topic is explored. Interviewees include: Jeremy Brown, The Brownstone Press, Edward Starr, The Starr Group, Don Campbell, Vice-President Chateau-Gai Wines, Kishore Doshi, Video Captions, Deepak Sahasrabudhe, film sound studio, Michael Volker, Volker-Craig, and Derek Buntain, Private Risk Investor. Video concludes concludes with a panel discussion with Morie Shacker, Marketing Management BCIT Faculty and Brian Hann of The Royal Bank. This telecourse if made possible by: The British Columbia Ministries and Education and Small Business Development.

Part of a telecourse series, this film covers the six major areas of a well developed market plan: the specific characteristics of the product or service, sales methods, promotion methods, pricing, distribution and the location of the venture. Randy Vandermark, Department Head, BCIT Marketing Management, introduces the film: How will you penetrate your market? Bob Grasely hosts the middle section which includes still cartoons which are used to review and tie the lesson together and interviews with business people talking about their real-life experiences including: Richard Maybee, R. C. Maybee Ltd., Judy Sarick, the Children's Bookstore, Matti Korhonen, Freelance Illustrator, Maryanne Heller, Vintage Furs Ltd., Kemeel Azan, Azan's Beauty World, . The video concludes with a panel discussion with Bruce Schmidt, Vice-President Marketing, Keg Restaurants Ltd. and Morie Shacker Marketing Management BCIT Faculty. This telecourse if made possible by: The British Columbia Ministries and Education and Small Business Development.