Introduction before the presentation: "Customer Access Strategies and its Organizational Impacts" presented by John Atkins from BC Tel Phone Power. Camera moves between powerpoint presentation and John Atkins speaking. Mr. Atkins talks about customer access strategy, changes in marketing, call centre issues and trends, organizational impacts, and new technologies.

Part of a telecourse series, this video explores why businesses commonly fail so that the entrepreneur can develop strategies to avoid that end. Randy Vandermark, Department Head, BCIT Marketing Management, introduces the film: How can you survive business crises? Special guest is Veron Forester, partner in Canadian Tire Operations in the Vancouver area. Feature report: Starting a Business with Bob Grasley: How can you survive business crises? Features still drawings and step-by-step process with a voiceover and advice/information from business experts. These experts include: Bernard R. Wilson, Vice-President, Director, Price Waterhouse; Ron Besse, Gage Publishing; Dick Maybee; David Robbins; Russell Morley; and Jeremy Brown. Video concludes with a discussion between Vandermark and Forester. This telecourse if made possible by: The British Columbia Ministries and Education and Small Business Development.